Defending Your Dissertation Michael Baker at Academy of Marketing 2010

The Academy of Marketing 2010 Conference, entitled Transformational Marketing,took place between the 6th to the 8th July 2010 at Coventry University.This talk was delivered as part of the Doctoral Colloquium that took place alongside the conference. Professor Emeritus Michael Baker offers advice on defending your dissertation at the viva.To find out more please visit http://www.am2010.org