Professor Andrew Balmford, Professor of Conservation Science at the University of Cambridge, delivers a public lecture at Madingley Hall on 8 October 2012.The world's governments failed to meet their pledge of reducing the rate of biodiversity loss by 2010. Wild populations, their habitats, and the benefits they provide for people, are continuing to decline. But is the situation hopeless? In this talk, Professor Balmford examines a series of case studies where things are getting better rather than worse. He explores how the motivations for conservation, the approaches adopted, and the people involved are changing and becoming increasingly diverse. He investigates what lessons these examples yield about how conservation might increase its success rate - and examines what together these stories tell us about the prospects for nature in the 21st century.The lecture is chaired by Brian Eversham, Chief Executive of the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire, and introduced by Dr Rebecca Lingwood, Director of Continuing Education at Cambridge.Please note that the lecture proper begins at the 04:09 minute point in the video.