Professor Gormley joined the Georgetown faculty as Professor of Government and Public Policy in 1991. He also served as a member of the university committee that created Georgetown's first day care center, known as Hoya Kids. Later, he turned his attention to performance measurement. With David Weimer, he wrote Organizational Report Cards, which analyzes efforts to measure the performance of hospitals, HMOs, public schools, colleges and universities, and other organizations that deliver vital public services. In his talk, Professor Bill Gormley of Georgetown University asks: which issue frames are most efficacious and for which audiences? He uses data from two randomized control experiments, extensive interviews on Capitol Hill, and four case studies (Connecticut, North Carolina, Pennsylvania, Utah) to address this important question.